Public Engagement
When a client’s objective is to build constituencies or sustainable support and interest in key issues, they engage ASA to work with them to develop a public engagement plan. ASA helps client to generate long term relationships with target audiences and to change attitudes and behaviors.
CMAP retained ASA to name, brand and develop a campaign to engage the public in developing a comprehensive plan for the 7-county region for the year 2040. ASA led a structured visioning and branding process with key stakeholders and launched GOTO2040 Imagine That… We designed a 5-part public engagement campaign to get everyone in the region thinking about the year 2040 through outreach, partnerships, social media and traditional media. Continue reading
ASA developed “Be The Cure”, a public education program to broaden access to medical professions for those who have been historically excluded. “Be The Cure” trains health professionals of color to mentor middle school youth, and organizes school-wide assemblies for parents and teachers. A PR strategy amplifies the message through the media. Continue reading
ASA developed a multi-part cultural exchange program and publicity tour for three former political prisoners who were incarcerated with Nelson Mandela in South Africa’s notorious Apartheid-era prison, Robben Island. Continue reading