More Client Services:

• Marketing Communication

• Branding Strategy

• Public Relations

• Media Production

• Public Engagement

• Program Planning

• Strategic Partnerships

Two suburban housing developers were in the process of building and approving subdivisions with over 1800 single family and duplex homes in rural DeKalb County. Work had been progressing well when a small, but very vocal community group began to organize and oppose all development. After the Village elected a new mayor with a no-growth platform, the developers teamed together and jointly hired ASA to reverse the tide.

CMAP retained ASA to name, brand and develop a campaign to engage the public in developing a comprehensive plan for the 7-county region for the year 2040. ASA led a structured visioning and branding process with key stakeholders and launched GOTO2040 Imagine That… We designed a 5-part public engagement campaign to get everyone in the region thinking about the year 2040 through outreach, partnerships, social media and traditional media.

ASA developed “Be The Cure”, a public education program to broaden access to medical professions for those who have been historically excluded. “Be The Cure” trains health professionals of color to mentor middle school youth, and organizes school-wide assemblies for parents and teachers. A PR strategy amplifies the message through the media.

ASA developed a multi-part cultural exchange program and publicity tour for three former political prisoners who were incarcerated with Nelson Mandela in South Africa’s notorious Apartheid-era prison, Robben Island.