Amdur Spitz & Associates managed the public launch of this new $14.7 million venture between the Center for Neighborhood Technology and ComEd in the media, and developed its name, brand, logo and collateral materials. Using the market research provided by the Center for Neighborhood Technology, ASA provided marketing, media relations, advertising and event planning services to reach residential, commercial and industrial customers with education messages and incentives to reduce peak demand for electricity, thereby improving service reliability.