The Chicago-based Joyce Foundation commissions new works from artists of color in the Great Lakes Region through their prestigious Joyce Awards grants. ASA’s role is to help The Joyce Foundation announce its winners and encourage artists and artistic institutions to apply for the following years’ grants through a compelling media-focused approach.
The Joyce Awards are granted to artists collaborating with major institutions as well as community-based centers of culture in cities with thriving fine and performing arts cultures. The awards are highly selective and have honored a variety of artists, from those just beginning their careers to those who use the grant to push the boundaries of their already significant repertoire.
With shrinking news coverage devoted to the arts in nearly every market, competing for editorial space and airtime presents a challenge. ASA has worked to create a compelling narrative designed to illustrate the impact of these cultural grants in each city and the ramifications for artists of color nationwide, creating connections and generating substantial interest from local reporters along the way.
- Researched past works and awardees from each eligible city to craft a dynamic narrative for each before the awardsm
- Planned a successful media tour for the Joyce Foundation’s Cultural Programming Director
- Sent press releases and media advisories with the announcement, calls for applications and city-specific versions including past winners
- Targeted and built relationships with arts and culture reporters from each eligible city
- Crafted media backgrounders and talking points for the Director for each city
- Established a social media presence for the Joyce Awards, with emphasis placed on engaging the press
Results and Accomplishments:
- Successful multi-date media tour including several extensive broadcast interviews from influential cultural reporters in each key market
- Effectively communicated revised criteria for 2012 proposals, resulting in a significant increase in 2012 applicants to the Joyce Awards