Rhinomite is an early childhood education mobile app from Mrs. Judd’s Games that is designed to teach prepositions with a fun, non-violent superhero theme. Children are empowered to customize Rhinomite’s costume and earn points they can trade in for new accessories. Along they way, they learn valuable language and math skills.
Introduce the Rhinomite game to a new online audience, while simultaneously reinforcing the core values of Mrs. Judd’s Games.
We created a short video designed to showcase the fun and educational aspects of this app in a way that is appealing to both children and their parents and teachers. We enlisted the help of professional gamer and HALO champion Tyler “Ninja” Blevins, who goes head-to-head with 4-year-old Dylan in an epic battle of Rhinomites. The comic book store setting, combined with Tyler and Dylan’s costumes, brings Rhinomite to life and illustrates how the app is fun for kids of all ages. We’ll let you guess who wins!
Results and Accomplishments:
- Downloads of the Rhinomite app increased by 400% in the October 2012 versus September 2012. The video was released on September 29.
- In just under six months this video received over 6,600 views on YouTube, as well as 59 comments, 40 Favorites and 337 Likes.
- The Mrs. Judd’s Games brand was introduced to a new demographic, as the top audiences for the video are Male, 18-24 years and Male, 35-44 years.